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Unlike other cultures, the desert Tuareg men, known as Targi, cover their faces where the women of the tribe do not wear veils. They rule the household and they have the last word at home in the tents. Different families are split into tribes, headed by the ‘Imascheren’ (or nobles). As leader of a Tuareg tribe, players trade goods from near (such as dates and salt) and far (like pepper), in order to get gold and other benefits, and grow their family. In each round there are new offerings made. Cards are a means to an end, in order to gain the popular tribe cards.
The board has of a 5x5 grid: a border of 16 squares with printed action symbols and then 9 blank squares in the center where cards are dealt. Meeples are set one at a time on the spaces at the edges of the board (not including corner squares). You may not place a meeple on a square the opponent already has a meeple on, or on a square facing an opponent's meeple. Once all meeples are placed, players then perform the actions on the border squares the meeples are on and also take the cards from the center that match the row and column of the border meeples.
The game is mainly scored and won by playing tribal cards to your display. These provide advantages during the game and victory points at the end. Usually cards are played (or discarded) as soon as they are drawn. A single card can be kept in hand but then needs a special action to play it (or to discard it to free the hand spot for another card). Each card has a cost in commodities to play. Goods are acquired either from border spaces or from goods cards.
The display (for scoring) contains 3 rows of 4 cards that are filled from left to right and cannot be moved once placed (barring some special cards). There is also a balance to be discovered between the victory point score on the cards themselves (1-3 VP per tribal card) and in the combinations per row (a full row of 4 identical card types gets you an additional 4 VP, and a full row of 4 distinct card types gets you 2 VP).
The winner at the end of the game is the player with the majority victory points.