"Lemonade? They demand lemonade? What is this world coming to? I want commercials for burgers on every channels, every 15 minutes. We are the Home of the Original Burger, not some hippie health haven. And put a billboard next to that new house on the corner. I want them craving a beer every second they sit in their posh new garden." The new management trainee trembles in front of their CEO and tries to politely point out that... "What do you mean, we don't have enough staff? The HR director reports to you. Hire more staff ! Train them! But whatever you do, don't give them any real wages. I did not go into business just to become poor. And get rid of that discount manager, she is only costing me money. From now on, we'll only sell gourmet burgers. Same crap, for double the price. Get my marketing director in here!"
Food Chain Magnate is a heavy strategy game about creating a fast food chain. The emphasis is on building your company using a card-driven (human) resource management system. Players will compete on a variable city map through purchasing, marketing and sales, and on a job market for key staff members. The game can be played by 2-5 serious gamers in roughly 2-4 hours.