This year, we want only the best, or nothing at all. We don't want traditional. We want to live in the present, and the only history that is worth a tinker's damn is the history we create today." The famous founder is standing in front of their team giving a motivational speech. "You all know our very first customer was a lunatic, and the second had a death wish. So they purchased our brakeless bangers. So there were a couple accidents. But the only mistake is the one we learn nothing from. This year, customers are asking for safety. Of course, active safety features will include rapid acceleration for safe overtaking! I know it will be difficult to add the new motorblock section to the factory, but before you say you cannot do something, try it! To every engineer, every mechanic, every palnner, and every salesperson in this great company I say: If I can dream it, you can do it!"

Horseless Carriage is a game about the dawn of the automobile, a time when cars were invented, and no one knew exactly what this new contraption would look like and what features would be essential. Early cars sometimes used pedals or levers to steer and a wheel to accelerate. Brakes were not always thought of as essential, but sometimes an outside spot to take along an onboard mechanic was. This early, super innovative period usually occurs in the development of many new product categories. Players are aspiring industrialists trying to find out what features the public will value when buying these new, expensive, and utterly unfamiliar horseless carriages.